Florence Videos, Piazze, Things to do in Florence

Christmas Market in Santa Croce

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It’s not well known that the Christmas Markets in Florence are a very popular attraction. At this time of year many of the visitors are from Italy, preferring to visit the city at a time when there are less tourists from abroad.

As a Christmas Market, Santa Croce has all you could want with an International group of vendors selling food, clothing and gifts. There’s the obligatory mulled wine and strudel from Austria, biscuits from Switzerland and, my favourite, a German trailer selling the type of hot dogs and burgers that dietitians warn you about.

Florence Attractions, Florence Videos, Piazze, Shopping in Florence

Sant Ambrogio Market – Piazza Ghiberti

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As featured on Anthony’s site How to Tour Italy, Sant Ambrogio market is in Piazza Ghiberti in the west of Florence selling fruit and vegetables as well as clothing, shoes and even plants! As an area, Sant Ambrogio is still mostly Italian and that means local prices and a higher standard of produce.



The market has both an outdoor and an indoor area though at the time of writing the interior is having a refit and so it was difficult to film much inside. Outside, about half of the market is dedicated to Fruit and Veg. See some basic Italian food vocabulary

As with most markets, you will need to get there early, though today the market was still going at 11am so it depends on the day.


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